Adverts
Much of the work I do is B2B and B2C advertising. These can be full page ads in consumer or trade magazines or one-offs in, for example, a desk-top calendar. Whatever the size and available space, it is the designer's job to lead the reader's eye through the advert, focussing on the most important items first and the least important last. Ensure branding remains consistent and keep the design fresh and interesting for the target audience.
