Banner Adverts for the web
For online advertising, you will usually need to supply a banner advert to the advertiser that fits within specific dimensions: a width and height measurement in pixels, a file size limit and in a particular file format. There may also be a need for a landing page (see first example below).
An animated advert 141 x 191 pixels, set to loop continuously. When a user clicks on the advert, they are taken to a matching landing page. The landing page provides extensive information about this particular range of products and details of the promotion.
Click on the advert to see the landing page.
(opens in a new window)
A landscape banner advert that simulates a pen writing and promotes a free box of a new product.
A tricky brief for this one, as it needed to feature 3 products plus details of a free gift. That's a lot of information in a small space and within a small file size limit. The solution is to slow the animation, allowing the user time to read and absorb all the details.
