It's very exciting to be involved at the launch of a new business, knowing that the logo I design will be the symbol by which the company is recognised. I usually provide a selection of designs for the client to choose from - it's their new venture after all.
And what about re-branding? You don't need to be a big player to rebrand and in the age of the almost-paperless office, it is much cheaper to do so. If your logo is old-fashioned, lacks impact or perhaps it never represented your company accurately, then get a new one. A fresh logo can boost a flagging brand, inspire employees and represent the start of a new direction for your company.

