FMCG: Red Bull

I first started designing for Red Bull in 2007 when the UK division were looking for new ways to promote their involvement in Formula 1. They decided to host an online Fantasy Formula 1 competition and that required a printed Introductory Pack.

I was responsible for designing the Introductory Pack which comprised of a 4pp A4 folder, with a unique pocket to house 5 x A4 inserts. So I designed the folder with a bespoke cutter guide as well as the 5 inserts.

The competition has proved extremely popular over the years and continues today in much of the original format. Unfortuntely it is only available to view online to registered users. However the Introductory Pack is shown here on the right and below.